At Natural Products Expo West last week, Rudi’s Organic Bakery announced it would launch Rudi’s Gluten Free Bakery, further leveraging the company’s long-standing heritage of baking better, great-tasting breads for everyone to enjoy. The new line will include an original sandwich bread, multigrain bread and cinnamon raisin bread, and will be nationally available starting in July 1, 2010.
“We’ve been passionate about baking better breads for families for more than 30 years and the launch of a gluten-free line is the perfect extension of our commitment to offering customers the opportunity to truly enjoy bread,” said Doug Radi, vice president of marketing at Rudi’s Organic Bakery. “Our master bakers have worked with experts in the gluten-free industry to make sure customers with celiac disease and gluten intolerance can once again take pleasure in eating a product that has the same great taste, texture and appearance of regular sandwich bread.”
To further demonstrate its commitment to giving the gift of bread back to those with celiac disease and gluten intolerances, Rudi’s Gluten Free Bakery has created partnerships with local and national Celiac groups through which it will provide regional and national support to various educational initiatives, events and support groups. In addition, the company has invited various gluten-free experts to provide feedback on the product development and manufacturing of the new line.
Rudi’s Organic Bakery, Inc., founded and headquartered in Boulder, Colo., is the nation’s largest brand of USDA certified organic breads. Rudi’s Organic Bakery has a long history of baking bread a better and brighter way, by using simple organic ingredients that contain no artificial ingredients, preservatives, high fructose corn syrup or trans-fat.
How exciting to have a mainstream company launch a line of gluten-free bread. Here is hoping that the bread is prepared safely and does not have any cross contamination issues. One also hopes that the bread is healthful (contains fiber and protein) and tastes good.
Author Information: Jennifer D. Harris, Atlanta, GA
Jennifer D. Harris, http://www.jenniferglutenfreeingeorgia.blogspot.com/
Gluten-Free Product Specialist, Return to Eden.
Program Chair, Atlanta Metro Celiacs, www.atlantametroceliacs.org