Sad news as Kettle Cuisine announces they are discontinuing their delicious line of individually packaged gluten-free gourmet frozen soups. Known for their fabulous flavors and all natural ingredients, Kettle Cuisine’s individually packaged frozen soups were a favorite for travelers, school kids and people on the go. You can read our review here.
Kettle Cuisine sent out the following letter from its founder, Jerry Shafir, today:
To all of our friends
In 2007, when the FDA announced a recommended standard for gluten free foods, I saw an opportunity to give back to a community that has meant so much to me and my family. As you may know, my daughter was diagnosed with Celiac Disease as an infant over 20 years ago, and at that time there were virtually no gluten free prepared foods available but there was a strong network of support from other families like ours. As such, it was a dream come true when in 2008 we were able to launch our line of restaurant quality, gluten free soups and offer a convenient solution to so many previously underserved people.
Since then, we have had the privilege of delivering soups to so many different people from all across the United States and Canada, and we have been humbled by your loyalty to us and to our soups. Therefore, it is with much heartache that I announce the discontinuation of our consumer line of single serving frozen soups. Unfortunately, despite our best efforts, we were not able to successfully build the frozen soup category. There are many great brands and products vying for space in the frozen food cases of supermarkets, and our products fell a little short of gaining the necessary sales momentum.
I want to personally thank you all for all of your amazing support and advocacy over the years, and I want to assure you that our commitment to serving great tasting gluten free foods remains as strong as ever. While we will no longer be selling products directly to consumers, we will continue to make premium quality, gluten free soups for restaurants and prepared foods departments in supermarkets.
You will still be able to find our single serving frozen products at select retailers for the next few months, but please call ahead to make sure they still have the varieties you are looking for.
Thank you again for allowing us to be a part of your lives, and if you have any questions I will do my best to respond in a timely manner. You can reach me directly at email@example.com
Founder & President
Kettle Cuisine was bought by a private equity firm last year. After reviewing the company, the new management determined the company should focus on foodservice and deli retail business.