Treatment Guide

Product review: Trader Joe’s gluten-free Joe-Joe’s Don’t Live Up to the Hype


Trader Joe’s has added to its ever growing line of gluten-free products with the recent addition of gluten-free Joe-Joe’s, or cream filled chocolate cookies. Growing up, Oreo’s were one of my favorite cookies, so I was excited to see if Trader Joe’s version lived up to my childhood favorite.

Trader Joe’s isn’t the first company to produce gluten-free cream filled chocolate cookies. The first ones I found were made by Mi-Del, followed a couple of years later by Kinnikinnick Foods who now offers three versions (vanilla with vanilla cream, chocolate with vanilla cream, and chocolate with chocolate cream). Joe-Joe’s are free of dairy, but they do contain soy (soy flour), corn, and eggs (egg white powder).

My favorite way to eat a cream filled chocolate cookie is to pull the cookies apart, devour the cream and then eat the cookies one by one. This procedure made dessert time fun in addition to tasty. I tried to do this with the Joe Joe’s, but I found the cream to be chalky and not very flavorful. The cookies were also quite tasteless and crumbly to me, so the only way to eat them was to bite into the entire cookie, which took all of the fun out of the experience.

I don’t know what I was expecting, but these cookies didn’t deliver and I won’t be purchasing them again. I still prefer Kinnikinnick’s version even though they are a bit more expensive because they taste much better and they don’t contain soy flour or eggs either.

Have you tried these new gluten-free cookies? What did you think?

Author Information: Jennifer D. Harris, Atlanta, GA
Jennifer D. Harris,
Marketing Coordinator, Pure Knead
President, Just Gluten Free
Program Chair, Atlanta Metro CeliacsTwitter@jenniferGFinGA

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About Jennifer Harris

Author Information: Jennifer D. Harris, Atlanta, GA Jennifer D. Harris, Atlanta Gluten-Free Examiner Program Chair, Atlanta Metro CeliacsTwitter@jenniferGFinGA


  1. I totally disagree! The whole family loved these. The first box didn’t make it through the day at our house. I also like the Kinnikinnik, but as long as you don’t have a problem with soy, corn or eggs, the new Joe Joe’s are just as good.

  2. We tried them and they were OK but kind of bland. We really like Glutino brand ones which have a dark chocolatey flavor. We buy Glutino’s cookies at the Walmart.

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