Posts Tagged ‘Whole Ffoods’

 

Trish Deitemeyer

Video: Gluten-Free ABCs by Trishy D

June 22nd, 2012 by Trish Deitemeyer


You’ve just been diagnosed with celiac disease or told you need to be on a gluten-free diet. What do you eat? Where do you get it?? What do you do???

Trish Deitemeyer, from Kinda Real Gluten Free, gives you a quick overview of gluten-free foods, tells you where to get them and how to get more gluten-free products into your stores.

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Get started on the right foot this summer by checking out these special gluten-free events at Whole Foods located in The District (located off Jamboree and Park in Tustin).

Thursday, June 3rd: Learn what it means to be “going gluten-free”
Elizabeth Kaplan, founder of The Pure Pantry will be on hand to answer questions, provide her favorite recipes, and let you know what it really means to go gluten-free. There will also be food samples and a Q&A for those who are new to the gluten-free lifestyle. You won’t want to miss this special event.

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John Libonati

Whole Foods 365 Brand Gluten-Free Mixes 86′d

February 9th, 2010 by John Libonati

Tuesday, February 9, 2010

Whole Foods 365 Brand Gluten-Free Mixes 86′d

Whole Foods Market has decided to discontinue its branded gluten-free baking mixes due to “lack of interest.” Back in 2007, the market introduced their own line of mixes – not to be confused with the Gluten Free Bakehouse ready-made baked goods. The mixes for pizzas, breads, cakes, brownies and the like were part of the store’s 365 Everyday Value line. The products initially were priced slightly less than the comparable Gluten-Free Pantry mixes the house brand largely replaced. The ingredient labels for the Whole Foods products mimicked those of Gluten-Free Pantry’s, although the actual manufacturer of the store-labeled versions was never confirmed by either company.

According to a statement from Whole Foods:

The 365 Gluten Free Baking Mixes have been discontinued and are no longer available through any other outlets. We sincerely apologize for any inconvenience. There are many reasons that go into the decision to discontinue a product. Hundreds of new products are presented to us every day; therefore, the mix of products in each category is continually evolving. We evaluate attributes like value, quality, taste and convenience when we make the decision to accept or discontinue a product. Most often a product is discontinued to make room for a new product that offers a better combination of these attributes, or because there is a lack of interest in the product.

A Whole Foods customer service representative confirmed in an e-mail that customers’ lack of interest in the products led to the decision to end distribution. Interestingly, stores are being encouraged to stock Gluten-Free Pantry mixes as a replacement when the existing inventory of store-brand products runs out.

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Author Information: John Libonati, Philadelphia, PA
Publisher, Glutenfreeworks.com.
Editor & Publisher, Recognizing Celiac Disease.
John can be reached by e-mail here.