On April 14, Chick-fil-A introduced new and improved grilled chicken breast and nuggets to its lineup. This new grilled chicken is infused with a smoky taste by marinating it in a blend of sea salt, lemon, garlic, and savory herbs. According to the company, this technique creates a tender, juicy filet with just the right amount of smoky flavor.
According to the company, they spent seven years and more than $50 million to reinvent its grilled chicken recipe. The largest portion of the investment came as the company worked with Garland Grills to create a proprietary grill. This new grill sears the chicken on cast-iron grates like it was cooked on a backyard grill, only faster.
"We started with a mission to create a best-in-class grilled sandwich, and after testing 1,200-plus recipes, we landed on a taste so remarkable that we decided to extend the flavor into a full grilled line," said David Farmer, Chick-fil-A's vice president of product strategy and development. "Our previous grilled entrees were good, but not remarkable. We wanted a grilled chicken recipe that is just as ‘craveable' as our original Chick-fil-A® Chicken Sandwich." (more…)