This will be the fifth year this Examiner is attending Expo West in Anaheim, California and each year is more productive, fun, and exciting than the last. Attending as a media representative for Examiner.com means that public relations firms send information on their client's new gluten-free products in advance. It tends to make one a little giddy, to say the least, when learning about so many new and innovative gluten-free products.
Expo West is the largest natural products expos in the United States and one of the best places to launch a natural product. Last year it saw 2,568 vendors from 102 countries and more than 65,000 attendees. That represents a lot of square footage to walk, which is how the event can be overwhelming and utterly exciting at the same time.
Here are some great tips compiled over the years to make Expo West an enjoyable experience and a productive event: (more…)