Jennifer Harris

FreshDirect Launches Gluten-free Store Online

by Jennifer Harris on June 20th, 2012


Gluten Free Works Jennifer Harris

 

FreshDirect Logo

Gluten-Free Foods Delivered to Your Door! Photo: FreshDirect

FreshDirect has gone the extra mile and created a gluten-free store filled with more than 500 items for those who need to follow a gluten-free diet.  The store was launched during National Celiac Disease Awareness Month and its goal is to make it easier to find gluten-free foods by putting them under one department.

FreshDirect is an online shopping site that delivers groceries straight to your door.  The gluten-free products in the store can be searched by meal (breakfast, lunch or dinner, snack, and dessert) and by specialty (kid friendly, whole grains, recommended snacks, pantry favs, sensible treats, and dairy alternatives).  Products that are naturally gluten free like bottled water, yogurt, and apples, etc., have been filtered out.

According to Maggie Moon, MS, RD, here is what you will and won't find in their gluten-free store:

  • You will find foods that are certified gluten free
  • You will find some foods promoted as gluten free by its manufacturer. These products may follow good manufacturing practices to prevent cross-contamination, but may not necessarily be certified as gluten-free. These foods go through a review process. For these products, they are selective. Their evaluation includes ensuring a product is in a relevant category — for example, you won't find a product like plain bottled water here just because the packaging says it's gluten-free. But you will find plenty of carb-alternatives in categories that commonly contain gluten, such as breads, pastas and crackers.
  • You will find dairy alternatives that are promoted as gluten free. That's because casein, a protein in dairy products, has a similar chemical structure to gluten, and sometimes people who don't tolerate gluten also need to limit their dairy intake.
  • Here's what you won't find in their gluten free store: naked fruits, vegetables, meat, poultry and seafood. That's because these foods are naturally gluten-free!

 

They also have many gluten-free recipes in their One-Click Recipes section, where there is enough inspiration for weeks and weeks of meals.

FreshDirect isn't available in my area, or I would definitely give it a try to gauge the quality of their meats and veggies and to order my gluten-free pantry staples.

Have you shopped using FreshDirect?  Are you more or less likely to use their service now that they have a gluten-free store?

 

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Author Information: Jennifer D. Harris, Atlanta, GA Jennifer D. Harris, http://www.jenniferglutenfreeingeorgia.blogspot.com Atlanta Gluten-Free Examiner Program Chair, Atlanta Metro CeliacsTwitter@jenniferGFinGA


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